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E85 Retail Business Case: When and Why to Sell E85

Provided by: U.S. Department of Energy, December 2007

The aim of this business case is to help gasoline retailers decide whether offering E85 is a good business decision for them. It does this by first assessing the current state and trends of the retail gasoline industry. After finding that the industry is an increasingly competitive business environment, this report points out major challenges and fundamental strategies that innovative station owners have devised to better compete. It then highlights how selling E85 can augment these strategies. Please keep in mind, this report was published in December 2007, and there is some data that has changed. However, the overall business case remains the same, and the opportunities continue to grow.

[Download the complete Retail Business Case document here - Adobe pdf format]

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